Feb. 18, 2012 by poppy in LFW
*Before you read any further - let me just grab your attention with the fact that Rule Bikes are offering a serious reduction in prices this Easter weekend - design your own Rule Supreme from only £375!!!!
Last night's PPQ AW12 show was sensational, as reported here. But there was something different about this show that got all the fash press and slebs a flutter. Yep, for the first time ever at London Fashion Week we saw the models push BICYCLES down the catwalk.
And these weren't any old Boris Bikes (as much as BoJo would have loved that), no these were supremely stylish 'Supreme Style' bikes by the exceptionally cool British lifestyle brand RULE.
They're bloody hot, right?
I uploaded this pic to Instagram and was immediately being asked where the hell anyone could buy these PPQ beauties.
Well here's the skinny, 100 of the limited edition PPQ RULE Supreme Style Bikes will be available to purchase at www.rulebikes.com from late march 2012, for pre orders only. We hear they'll retail for £1,500+ and are stricty limited - these are def going to be highly sought after collectables. If I get my hands on one I can't decide if I'd use it as a bike or mount it on the wall as a piece of art - they're SO flippin gorgeous.
The whole idea behind the RULE Style Bike is to combine the best of British design with the best of modern technology to provide the most stylish way to get around. We like. Hand built in Devon to military precision (literally, they're built by a team of ex-Royal Marine Commandos!!!) the inherently British RULE Style Bike is designed around travelling in style and comfort. Already garnering interest from UK fashion designers and the style world, RULE really are set to rival all other bicycles on the road to become the bike on everyone’s hips. And whilst we wouldn't want to name drop - we know plenty of celebrity names who have placed orders.
For those who are fans of customising, you'll be pleased to hear each bike is hand-built to each customer’s individual specification. EVERYONE in fash-un wants to be unique, and there are millions of variations to choose from meaning your RULE Supreme Style Bike can be mixed and matched to suit any occasion, outfit or setting. Using the RULE website you can choose your own frame, colour, seat, gears, fittings and accessories. VERY snazzy.
Fabulously, as well as employing Marines, RULE has made a commitment to donate 10% of all future profits to the C Group charity, which delivers practical support for injured Royal Marines, those in need and their families.
RULE is the brainchild of entrepreneur Adam Houlding: “RULE’s ethos is to bring back the sartorial elegance, comfort and high quality that seem to have been lost in modern day pedal bikes. We are proud to bring a new and stylish element into the British bike and fashion industry, the RULE/PPQ partnership proves that the ‘Style Bike’ has arrived, in spectacular style!”
Is it too late for us to put this bike on our Christmas wishlist?!
You can watch the full PPQ show here...